BRANDED CONTENT
At Major League Soccer, I produced branded content series and managed a team of producers delivering more than 25 sponsored series a season. I worked closely with our partnership marketing team to package content series for sale, integrate brand narratives ensure brand category protection, and deliver best-in-class production and storytelling.
With Men In Blazers, I built the digital content team to transform podcast sponsorships into dynamic multi-channel visual content packages.
The Movement: Series Trailer
Telly Award winner for: Diversity & Inclusion, Web series - Documentary, Branded Content & more
MLS: Groundbreaking & Award-winning Series
Co-created, produced, and executive produced the multi Telly-winning video and podcast soccer culture show The Movement with former MLS player Calen Carr, a groundbreaking series showcasing the diversity of soccer in North America and highlighting under-represented communities. The series tackled important topics often off-limits for sports leagues like race in D.C., religion in Salt Lake City, refugees in Portland, the LBGTQ community in Minnesota and the indigenous population in Vancouver.
For 3 seasons and 27 episodes, the series was created in partnership with league partner AT&T. In close collaboration with our partnership marketing department, the series artfully integrated AT&T sponsored athletes, locations, and technology.
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The Movement
Season 1
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The Movement
Season 2
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The Movement
Season 3
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The Movement
Season 4
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The Movement
Season 5
MLS: Millennial / Gen-Z Focused Series for AT&T
To support league partner AT&T, I developed and produced the digital video series Off Topic with Rachel Bonnetta presented by AT&T with MLS’s partnership marketing team. Designed to advance our telecom partner’s brand and business goals of connecting with MLS’s young, diverse and tech-savvy fans, the series gave fans intimate access to MLS personalities off the field — providing the deeper, more personal connection to athletes that millennial and Gen-Z fans demand.
Telly Award Winner | Campaign: Social Responsibility for Branded Content
MLS: Beyond the Stands pres. by Wells Fargo
To address a crisis communications need for league partner Wells Fargo, the production team I managed — responsible for integrating league partners into digital content for sponsored and custom series — created a digital series showcasing the work of MLS fans and players to create a positive impact in their communities — at home and abroad.
Men In Blazers: Multi-Media Podcast Packages
At Men In Blazers, I built a team - while also getting my hands dirty creating content – to upgrade our podcast sponsorships into robust custom video and social media content offerings optimized to reach new audiences on social platforms, including partnerships with: ESPN+, Volkswagen, DoorDash, Twitch, Camarena Tequila, STōK Cold Brew, Allstate, Amazon and more.
For Bud Light, we partnered with U.S. Soccer to create: Direct from Down Under presented by Bud Light: a podcast & video interview series featuring revealing conversations with U.S. Women’s National Team stars before and during the 2023 FIFA World Cup in Australia & New Zealand.
We also partnered with Ryan Reynolds’ & Rob McElhenny’s Wrexham AFC & STōK Cold Brew Coffee to create a podcast & video interview series featuring key figures from the ground breaking FX series “Welcome to Wrexham.”