DIGITAL CONTENT
I’ve produced and managed a wide variety of digital content, including studio, social, short and long-form features, and podcasts for ABC News, Major League Soccer and Men In Blazers. I’ve pitched and executed ambitious and groundbreaking content while pushing the limits to raise production quality with limited resources. Most importantly, I take pride in telling stories that wow audiences, invigorate brands, & exceed business goals.
Critically Acclaimed Series: Birth of a Rivalry
Created, produced the Webby-nominated and Telly-winning digital video series Birth of a Rivalry. To align with the business goals of increasing national tv ratings, driving brand awareness in a key market, and meeting a key fan need based on fan segmentation research, I identified new production partners to elevate the production quality and created a compelling series about the newest and most exciting rivalry in Major League Soccer.
Season 1 | El Tráfico
Season 2 | Hell is Real
Spanglish Feature: La Magia de Vela
Executive produced this “Spanglish” feature video that earned more than 1 million views on Youtube and was honored with a Telly award. The project was purposefully designed to reach an English and Spanish audience to serve a critical fan segment - MLS fans skew younger and more Hispanic than all the other major sports leagues — and support our Spanish-language media partner Univision. Strategically, the piece also demonstrated how to leverage star power even with limited access.
Integrated Marketing Campaign: MLS All-Star
To promote ticket sales for the 2018 Major League Soccer All-Star game in Atlanta, featuring Italian giants Juventus, I lead content strategy and production in partnership with our brand marketing and paid media teams to create an integrated content marketing plan. The campaign featured videos with wrestling legend Ric Flair, Juventus icon Edgar Davids and rapper Wacka Flocka that appeared across digital, social, and broadcast on MLS, Atlanta United, Juventus, ESPN, and talent/influencer channels.
As result, the game set a new attendance record of 72, 317.
Fan Development Series: The Ritual
To showcase the electric fan experience - a key differentiator for the league in the sports market and to support Major League Soccer’s brand marketing campaign, I developed and executive produced a series showcasing the most unique fan rituals in the league— and all of sports. The series told the stories behind incredible fan traditions in Portland, Atlanta, Montreal and Minnesota.
Emmy-Nominated Twitch Series
During the 2022 FIFA World Cup in Qatar, Men In Blazers teamed up with Twitch to create a live, interactive experience for all the biggest matches with watch-along "sidecast" shows. Think Manning Brothers for Monday Night Football, but balder.
Following the day's action, we staged live theater shows to recap the days events with special celebrity guests, also streamed live on Twitch.
This unprecedented digital content series came to life live on Twitch, as well as on social media through responsive social content and VOD clips earning a Sports Emmy nomination for Outstanding Interactive Experience.